Millions of people, all around the world, are using Instagram nowadays. This online app has made it much easier for people to take beautiful pictures and share them with their family members, friends, and followers. Millions of people seem to enjoy this, but, apart from simply sharing your photos, you can also use Instagram for marketing purposes, as well. If used smartly, Instagram can be a powerful marketing tool which can greatly help you in promoting your brand or business.
1. Tell your story through videos and photos
It is well known that pictures can be worth a thousand words, and this is nowhere more true than with Instagram. If you are an aspiring business owner, who plans to use Instagram for business purposes, you should know that putting random photos will not do the trick. You need to post photos of your business or brand on a daily basis. Posting photos that contain the images of your products or services, is one of the best ways of increasing people’s awareness about your brand. This can lead to a large number of new customers and clients and, of course, increased revenues. Keep in mind that the photos you should post on Instagram do not have to be made by a professional. However, you need to make sure that the photos are focused on the main functions and features of the products you intend to promote. They should also be appealing, so as to attract as many people as possible.
Videos are almost as important as photos are. Take your time and create a short video of you and your business staff and share it to promote your business and build your image. You can also choose to make a live product review, and share it with your followers.
Videos and pictures will always be more appealing to the people than simple textual messages. As a result, they are far more likely to go viral, as more and more people will start sharing them. Not only are they more appealing, but they are also more memorable and can contain more information. Therefore, make sure to put in an extra effort when creating them, to attract as many followers as possible.
3. The followers
The followers are perhaps the key element of your Instagram account. Attracting and maintaining contact with your followers is of critical importance, especially if you run a business with a small market share. Always start by showing to your followers that you care about them and that you are concerned about their thoughts and feedback. The best way of doing this would be to regularly engage in conversations and reply to their comments and questions. This can greatly improve your credibility, as well as user-generated content, which will substantially contribute towards popularizing your brand and image. If you are struggling to attract enough followers, you always have some options for that, such as to buy active Instagram followers, and more. Never forget that they can make a big difference when it comes to the success of your business.
Last, but not least, never forget to use hashtags. By now, almost everyone knows that hashtags are the language of Instagram. These can allow users to search for your products and services and can be extremely useful for attracting new followers. Media Hashtags can easily create viral effects that can greatly benefit your business. To increase your chances of success, make sure to take advantage of any and all trending hashtags.